Entering the Hong Kong International Film & TV Market, the AI MOTION booth attracted many visitors. Screens displayed AI-generated movie clips, with natural character movements and futuristic yet approachable music. Honestly, if you just look at the surface, it’s easy to overlook the effort and creativity of the technical team behind it.
On-Site Interaction at the Press Conference
The film press conference, hosted by Hong Tianming and Jia Keyao, featured frequent on-stage and audience interactions. Chen Haomin shared his approach to portraying Sun Wukong, emphasizing performance and character understanding. Director Wen Jun reminded everyone that although AI can generate shots, human creativity is still irreplaceable.
The Role of AI in Movie Production
Organizations like AJENDLESS typically serve administrative or supportive roles. The world’s first 100% AI-native film Ni Tian Xing · Wukong demonstrated AI’s contribution from characters and movements to music. Previously, filmmaking required extensive repetitive work, but now AI can assist in pre-production and scene design, letting creators focus on creative aspects.
Capital and Industry Collaboration Opportunities
The conference attracted companies and investors. AI MOTION has partnered with Yuan Sheng Asset Management and Stellar Group, establishing funds to support AI-driven projects. Such cross-media and cross-industry collaboration remains rare in Asia, but the on-site energy reflected strong anticipation for future potential.
Star and Creator Interaction
Hong Kong celebrities visiting the booth showed genuine curiosity, discussing how AI supports plot and movement while watching clips. This “experience first, discuss later” approach created a lively atmosphere, allowing creators to see the synergy between technology and creativity.
Music and Technology Integration
The AI music speaker AM BOX, presented at the event, has no memory card or fixed playlist, producing unique music each time. Experiencing it was smooth and intuitive, like listening to music at home. For office workers, this innovative technology could gradually enter daily life.
Observations of the Event
During the film press conference, Zocco group founder Dr. Kervis joined several Hong Kong celebrities and well-known directors for a group photo. The moment captured a vibrant gathering of industry figures, creating a warm and engaging atmosphere on site. Although brief, the interaction reflected a shared passion for film and collaboration, and the group photo quickly became one of the standout highlights of the eve.
Although the technology was prominent, most of the time was spent in discussions and interactions. Directors, stars, investors, and creators exchanged ideas, much like internal company brainstorming—repeatedly refining and presenting concepts. Technology is a tool, but people ultimately drive progress.
Reference for Malaysian Creators
For creators in Johor Bahru or Kuala Lumpur, this type of film press conference is worth observing. Starting with short films allows teams to explore AI production possibilities. The event also highlighted the industry’s role division—creative, administrative, and technical—showing that collaboration is key to completing projects.
The film press conference lasted several hours, with frequent interactions among creators, stars, and investors, providing a clear understanding of AI’s practical application in filmmaking.
